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legend returns:
Honda SA to introduce all-new Ballade
One of the most
iconic nameplates on the South African motoring landscape is set to return
when Honda SA launches an all-new Ballade passenger car in the first
quarter of next year.
The new Honda Ballade will follow in the tyre
tracks of a motoring legend that not only established Honda as a passenger
car brand in SA, but also set new, elevated standards for small cars in
terms of quality, service and luxury.
The original Honda Ballade made its local
debut in 1982, and was assembled and marketed under the auspices of Mercedes-Benz South Africa. This unique
collaboration allowed the Honda passenger car brand to establish a foothold
in SA.
At the same time, the Ballade provided MBSA
with a uniquely positioned compact car that was able to meet the needs of
its discerning customer base.
 The
Ballade, sold and serviced through MBSA dealerships, became instantly
popular among Mercedes-Benz owners wanting to add a second, smaller and
more affordable quality car to the family garage.
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